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Weave Through Life
Art Direction / Regional Campaign
May 2022
To showcase the flexibility of the new Toyota Vios, three protagonists were used to mirror the actions of the car. The same way that the Vios navigates effortlessly through a bustling city, our three heroes weave and manouevre through their lives, inspired by the features of the car.
Three films featuring our three protagonists:
IG Stories:
Director’s cut, featuring extended choreography and alternate music:
Credits
BRAND:
TOYOTA MOTORS ASIA PACIFIC
General Manager: Jaja Ishibashi
Manager: Kenix Loh
Senior Marketing Specialist: Eri Kojima
AGENCY:
OGILVY SINGAPORE
Chief Creative Officer: Nicolas Courant
Creative Director: Paul Kemp
Associate Creative Director: Ginny Lim
Junior Art Director: Izz Bachtiar
Executive Group Director: Chelsea Radford
Group Account Director: Sze Jie Tio
Account Director: Charmaine Lim
Executive Design Director: Eric Yeo
BRAND:
TOYOTA MOTORS ASIA PACIFIC
General Manager: Jaja Ishibashi
Manager: Kenix Loh
Senior Marketing Specialist: Eri Kojima
AGENCY:
OGILVY SINGAPORE
Chief Creative Officer: Nicolas Courant
Creative Director: Paul Kemp
Associate Creative Director: Ginny Lim
Junior Art Director: Izz Bachtiar
Executive Group Director: Chelsea Radford
Group Account Director: Sze Jie Tio
Account Director: Charmaine Lim
Executive Design Director: Eric Yeo
PRODUCTION AGENCY:
HOGARTH SINGAPORE
Regional Head of Moving Images: Jacinta Loo
Head of Moving Images: Fabian Sommer
PRODUCTION COMPANY:
GREAT GUNS
Director: Bruce St. Clair
DOP: Román M. De Bujo
CEO/EP: Laura Gregory
EP: Lucien Tyssendier
1st AD: Khun Mhong
Art Director: Khun Gahn
POST PRODUCTION
VFX & Design: Heckler SG
Producer Heckler: Xin Zheng
Colorist Heckler: Caleb de Leon
Music Composer: 2AM Music
Sound Design and Mix: 2AM Music