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Audi House of Progress
Art Direction / Campaign
January 2025
Audi was set to open its new showroom in the heart of Singapore’s bustling lifestyle district. Not only will Audi showcase the latest models of cars and innovation, it will also serve as a hub for the ‘Premium Progressive’ style of living. An award-winning cafe, thrilling top of the line racing rigs, state-of-the art golf simulators and many more exciting features call Audi House of Progress their home.
With that in mind, our launch film explores these various facets of the House of Progress. How they harmoniously come together, making use of the captivating movements of the 4 cyr ring dancers. Each dancer was meant to represent each pillar of the House of Progress while simultaneously paying homage to the iconic symbol of Audi, the 4 rings.
With that in mind, our launch film explores these various facets of the House of Progress. How they harmoniously come together, making use of the captivating movements of the 4 cyr ring dancers. Each dancer was meant to represent each pillar of the House of Progress while simultaneously paying homage to the iconic symbol of Audi, the 4 rings.
Credits
BRAND:
AUDI
AGENCY:
DDB SINGAPORE
CCO: Vinod Savio
ECD: Thomas Yang
Art Director: Izz Bachtiar
Copywriter: Danny Nazareth
Group Account Director: MiewSan Kan
Account Director: Vivianne Li
Account Manager: Rena Tan
Producer: Kogina Goh
BRAND:
AUDI
AGENCY:
DDB SINGAPORE
CCO: Vinod Savio
ECD: Thomas Yang
Art Director: Izz Bachtiar
Copywriter: Danny Nazareth
Group Account Director: MiewSan Kan
Account Director: Vivianne Li
Account Manager: Rena Tan
Producer: Kogina Goh
PRODUCTION AGENCY:
APPLEBOX ASIA
EP/Founder: PT Khoo
Executive Producer: Farah Fatah
Director: Hans Emanuel
APPLEBOX ASIA
EP/Founder: PT Khoo
Executive Producer: Farah Fatah
Director: Hans Emanuel