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Audi Progress Through Pineapple
Social Video
January 2025
To commemorate Audi’s shift from Alexandria to their new showroom and lifestyle hub at 18 Cross Street, we decided to tap into a classic Singaporean tradition and portray progress in a whole new light.
In Singapore, it is customary for new home owners to roll a pineapple through the halls and rooms of the new new house, to spread luck and bless the new home. What better way to carry over the new year’s blessings by creating the longest pineapple roll from Audi’s old home to their new one.
A pineapple was rolled from Audi’s old home and passes by some of Singpore’s most iconic landmarks. Along the way, the pineapple makes a few detours, highlighting the new lifestyle offerings that the House of Progress offers: dining experiences, golfing games and much more. In the end, the pineapple lands within the House of Progressing, its journey full of blessings complete.
Social Video
January 2025
To commemorate Audi’s shift from Alexandria to their new showroom and lifestyle hub at 18 Cross Street, we decided to tap into a classic Singaporean tradition and portray progress in a whole new light.
In Singapore, it is customary for new home owners to roll a pineapple through the halls and rooms of the new new house, to spread luck and bless the new home. What better way to carry over the new year’s blessings by creating the longest pineapple roll from Audi’s old home to their new one.
A pineapple was rolled from Audi’s old home and passes by some of Singpore’s most iconic landmarks. Along the way, the pineapple makes a few detours, highlighting the new lifestyle offerings that the House of Progress offers: dining experiences, golfing games and much more. In the end, the pineapple lands within the House of Progressing, its journey full of blessings complete.
