Izz Bachtiar

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Savour A Sip Of Zen
Art Direction / Campaign
June 2022

During a period where work from home schedules can mean back to back meetings the whole day without respite, Authentic Tea House encourages drinkers to savour a sip of Zen and enjoy a moment of peace. The Japanese inspired set design and natural mood of the film complements the authentic taste of Ayataka green tea, at the same time accentuating the genuine occasions of serenity.




6s Pre-roll



Key Visuals The visuals depict authentic moments where someone could enjoy a can of Ayataka Green Tea, whether its working from home, during lunchtime or enjoying a picnic at the beach.




Credits

BRAND:
Authentic Tea House

AGENCY:
OGILVY SINGAPORE
Chief Creative Officer: Nicolas Courant
Associate Creative Director (Art): Sonali Ranjit
Associate Creative Director (Copy): Rachel Chew
Senior Art Director: Maggie Michella
Junior Art Director: Izz Bachtiar
Junior Copywriter: Toan
Account Director: Coco Carreon

PRODUCTION AGENCY:
HOGARTH SINGAPORE
Alexis Lefort
Henry Nguyen

PRODUCTION COMPANY:
REEL LOCO PRODUCTIONS
Director: Nicky Loh