Charge Through the Limits of Imagination
Art Direction / Regional Campaign
February 2023
One of the defining principles of Lexus is Omotenashi, which translates to hospitality that goes above and beyond what people are expecting. With the new Lexus RX, innovation, comfort and the drive are pushed to the next limit, providing an experience beyond your imagination. We showed this by illustrating a beautiful sky in the background representing the out-of-this world feeling while behind the wheel of a RX.
Art Direction / Regional Campaign
February 2023
One of the defining principles of Lexus is Omotenashi, which translates to hospitality that goes above and beyond what people are expecting. With the new Lexus RX, innovation, comfort and the drive are pushed to the next limit, providing an experience beyond your imagination. We showed this by illustrating a beautiful sky in the background representing the out-of-this world feeling while behind the wheel of a RX.
KVs for two different RX Models
BRAND:
Lexus Asia
AGENCY:
OGILVY SINGAPORE
THE&PARTNERSHIP
Chief Creative Officer: Nicolas Courant
Creative Director: Cristiano Tonarelli
Associate Creative Director (Copy): Pedro Pedreira
Junior Art Director: Izz Bachtiar
Junior Copywriters: Udit Goswami & Jerome Toh
Group Account Director: Jordann Webster
Account Director: Aryani Kamaludin
Executive Design Director: Eric Yeo
PRODUCTION AGENCY:
HOGARTH SINGAPORE
Head of Moving Images: Fabian Sommer
Producer: Abdul Rahim
Visualiser: Cheng Ching Ong
Image Artist: Marvin Yang
VFX Lead: Jonas Ang