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Give Them The Guts To Explore The World
Art Direction / Regional Campaign
January 2024
To help Friso relaunch its product for a more progressive audience tired of being bombarded with nutritional facts, we cranked hyperbole to the max with the insight of kids seeing things differently due to their wild imaginations
Key Visuals:
Credits
BRAND:
Friesland Campina
AGENCY:
THE&PARTNERSHIP
Creative Director: Cristiano Tonarelli
Art Director: Izz Bachtiar
Copywriter: Jerome Toh
General Manager: Jordann Webster
Account Director: Elizabeth Kim, YenFen Teo
BRAND:
Friesland Campina
AGENCY:
THE&PARTNERSHIP
Creative Director: Cristiano Tonarelli
Art Director: Izz Bachtiar
Copywriter: Jerome Toh
General Manager: Jordann Webster
Account Director: Elizabeth Kim, YenFen Teo
PRODUCTION AGENCY:
HOGARTH SINGAPORE
Producer: Caroline Frances
Post-Producer: Abdul Rahim
PRODUCTION COMPANY:
116 PICTURES
Director: Fernando Livschitz
DOP: Román M. De Bujo
EP: Gordon Westman
POST PRODUCTION
VFX & Design: THREEDEERS
Yorgos Giossos
Ilias Nteros