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	<title>Izz Bachtiar - Portfolio</title>
	<link>https://izzbachtiar.cargo.site</link>
	<description>Izz Bachtiar - Portfolio</description>
	<pubDate>Mon, 06 Oct 2025 09:13:18 +0000</pubDate>
	<generator>https://izzbachtiar.cargo.site</generator>
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		<title>Home</title>
				
		<link>https://izzbachtiar.cargo.site/Home</link>

		<pubDate>Sat, 25 Apr 2020 06:13:24 +0000</pubDate>

		<dc:creator>Izz Bachtiar - Portfolio</dc:creator>

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		<title>Information</title>
				
		<link>https://izzbachtiar.cargo.site/Information</link>

		<pubDate>Sat, 25 Apr 2020 06:13:25 +0000</pubDate>

		<dc:creator>Izz Bachtiar - Portfolio</dc:creator>

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		<description>This Izz Izz

Izz Bachtiar is a graphic designer and illustrator based in Singapore. Constantly on the lookout for inspiration, he is motivated by the challenge of how well he can move and excite an audience through his work.








DDB Singapore Art Director / 2024 -Current
Ogilvy Singapore/The&#38;amp;Partnership Art Director / 2021 - 2024
Art Agenda S.E.A. Graphic Designer / 2020-2021
Glasgow School of Art Singapore 2018 - 2020
Nanyang Polytechnic 2013 - 2016


Contact
izzbachtiar96@gmail.com@ihaveignowshutup



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		<title>Audi House of Progress</title>
				
		<link>https://izzbachtiar.cargo.site/Audi-House-of-Progress</link>

		<pubDate>Mon, 06 Oct 2025 07:39:45 +0000</pubDate>

		<dc:creator>Izz Bachtiar - Portfolio</dc:creator>

		<guid isPermaLink="true">https://izzbachtiar.cargo.site/Audi-House-of-Progress</guid>

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Audi House of Progress
Art Direction /&#38;nbsp; CampaignJanuary 2025
	Audi was set to open its new showroom in the heart of Singapore’s bustling lifestyle district. Not only will Audi showcase the latest models of cars and innovation, it will also serve as a hub for the ‘Premium Progressive’ style of living. An award-winning cafe, thrilling top of the line racing rigs, state-of-the art golf simulators and many more exciting features call Audi House of Progress their home.
With that in mind, our launch film explores these various facets of the House of Progress. How they harmoniously come together, making use of the captivating movements of the 4 cyr ring dancers. Each dancer was meant to represent each pillar of the House of Progress while simultaneously paying homage to the iconic symbol of Audi, the 4 rings.
	
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/1910474c97238d154d1cf304b041a72b140769b7bc7ab3a9fda0e19cf78b6282/AHOP-GIF-2.gif" data-mid="239056228" border="0"  src="https://freight.cargo.site/w/720/i/1910474c97238d154d1cf304b041a72b140769b7bc7ab3a9fda0e19cf78b6282/AHOP-GIF-2.gif" /&#62;
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/3f7cb5ed7e3939eb8a34bb034686f75ad0c91b0f580cbc5170f5907bc9fe0ecc/AHOP-GIF-1.gif" data-mid="239054672" border="0"  src="https://freight.cargo.site/w/720/i/3f7cb5ed7e3939eb8a34bb034686f75ad0c91b0f580cbc5170f5907bc9fe0ecc/AHOP-GIF-1.gif" /&#62;
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/37bcf196747086675fbce86f931bc6cfec22f38ddebd61a68525770bade8a14b/AHOP-GIF-3.gif" data-mid="239057560" border="0"  src="https://freight.cargo.site/w/720/i/37bcf196747086675fbce86f931bc6cfec22f38ddebd61a68525770bade8a14b/AHOP-GIF-3.gif" /&#62;


	

Credits
BRAND: AUDIAGENCY: DDB SINGAPORECCO: Vinod SavioECD: Thomas Yang
Art Director: Izz BachtiarCopywriter: Danny NazarethGroup Account Director: MiewSan KanAccount Director: Vivianne Li
Account Manager: Rena Tan
Producer: Kogina Goh


	





	

PRODUCTION AGENCY: APPLEBOX ASIA






EP/Founder: PT Khoo

Executive Producer: Farah FatahDirector: Hans Emanuel

	

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		<title>Progress Through Pineapple</title>
				
		<link>https://izzbachtiar.cargo.site/Progress-Through-Pineapple</link>

		<pubDate>Mon, 06 Oct 2025 09:13:18 +0000</pubDate>

		<dc:creator>Izz Bachtiar - Portfolio</dc:creator>

		<guid isPermaLink="true">https://izzbachtiar.cargo.site/Progress-Through-Pineapple</guid>

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Audi Progress Through Pineapple

Social VideoJanuary 2025
To commemorate Audi’s shift from Alexandria to their new showroom and lifestyle hub at 18 Cross Street, we decided to tap into a classic Singaporean tradition and portray progress in a whole new light.
In Singapore, it is customary for new home owners to roll a pineapple through the halls and rooms of the new new house, to spread luck and bless the new home. What better way to carry over the new year’s blessings by creating the longest pineapple roll from Audi’s old home to their new one.
A pineapple was rolled from Audi’s old home and passes by some of Singpore’s most iconic landmarks. Along the way, the pineapple makes a few detours, highlighting the new lifestyle offerings that the House of Progress offers: dining experiences, golfing games and much more. In the end, the pineapple lands within the House of Progressing, its journey full of blessings complete.




	
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/707b6a15c74bf6a1d32666cd5396ec54e343ffb0708e7bb1debb5d9c8e1cf863/Intro-GIF.gif" data-mid="239065410" border="0"  src="https://freight.cargo.site/w/270/i/707b6a15c74bf6a1d32666cd5396ec54e343ffb0708e7bb1debb5d9c8e1cf863/Intro-GIF.gif" /&#62;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/c3b90598e08dd273ad8fc4569c8a8c0db4aad1e5e6ba1081c9bd0c8d5ebc29b7/CloseupRoll.gif" data-mid="239065408" border="0"  src="https://freight.cargo.site/w/270/i/c3b90598e08dd273ad8fc4569c8a8c0db4aad1e5e6ba1081c9bd0c8d5ebc29b7/CloseupRoll.gif" /&#62;
&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/1d3a9ba4f4527b055292388c33809f78f011b222a59e16f42811427a71296494/Wide-roll.gif" data-mid="239065411" border="0"  src="https://freight.cargo.site/w/270/i/1d3a9ba4f4527b055292388c33809f78f011b222a59e16f42811427a71296494/Wide-roll.gif" /&#62;
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	<item>
		<title>Guts To Explore The World</title>
				
		<link>https://izzbachtiar.cargo.site/Guts-To-Explore-The-World</link>

		<pubDate>Tue, 23 Apr 2024 06:38:53 +0000</pubDate>

		<dc:creator>Izz Bachtiar - Portfolio</dc:creator>

		<guid isPermaLink="true">https://izzbachtiar.cargo.site/Guts-To-Explore-The-World</guid>

		<description>

Give Them The Guts To Explore The World
Art Direction / Regional Campaign
January 2024

	

To help Friso relaunch its product for a more progressive audience tired of being bombarded with nutritional facts, we cranked hyperbole to the max with the insight of kids seeing things differently due to their wild imaginations


	







	&#60;img width="720" height="480" width_o="720" height_o="480" data-src="https://freight.cargo.site/t/original/i/8cb727ee84562d2fe9fd974dacaa4330e6eb87b89d75b74b354c5c7682a90386/GIF-1.gif" data-mid="209541258" border="0"  src="https://freight.cargo.site/w/720/i/8cb727ee84562d2fe9fd974dacaa4330e6eb87b89d75b74b354c5c7682a90386/GIF-1.gif" /&#62;
	&#60;img width="720" height="480" width_o="720" height_o="480" data-src="https://freight.cargo.site/t/original/i/2722935c9a8bf0ab84281d180eb3a372458366f396d179df4775c802570771ff/GIF-2.gif" data-mid="209541333" border="0"  src="https://freight.cargo.site/w/720/i/2722935c9a8bf0ab84281d180eb3a372458366f396d179df4775c802570771ff/GIF-2.gif" /&#62;

	&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/0e81f0ad2de9dfbf30dbe28b73fc397b09543c57ac4dd68380103d92e5682753/Friso-Gold-Revive-Campaign-30s-SG-Superless.gif" data-mid="210501752" border="0"  src="https://freight.cargo.site/w/720/i/0e81f0ad2de9dfbf30dbe28b73fc397b09543c57ac4dd68380103d92e5682753/Friso-Gold-Revive-Campaign-30s-SG-Superless.gif" /&#62;

Key Visuals:


	&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/e533aab1132fd965a81b4a0e2adbf9f2b86b5eb4755efd689f208a19dee5be83/FrisoGoldRevive-FunctionalKV-Vertical-A3-FA-CMYK.jpg" data-mid="209542554" border="0"  src="https://freight.cargo.site/w/1000/i/e533aab1132fd965a81b4a0e2adbf9f2b86b5eb4755efd689f208a19dee5be83/FrisoGoldRevive-FunctionalKV-Vertical-A3-FA-CMYK.jpg" /&#62;
	&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/a0a0fb1bf33b3ab3220a14a9a9fdd6ccb155e6901d2dbd43817997c12d9ee173/FrisoGoldRevive-ThematicKV-Vertical-A3-FA-CMYK.jpg" data-mid="209542555" border="0"  src="https://freight.cargo.site/w/1000/i/a0a0fb1bf33b3ab3220a14a9a9fdd6ccb155e6901d2dbd43817997c12d9ee173/FrisoGoldRevive-ThematicKV-Vertical-A3-FA-CMYK.jpg" /&#62;


	Credits
BRAND: 
Friesland CampinaAGENCY:&#38;nbsp;
THE&#38;amp;PARTNERSHIPCreative Director: Cristiano TonarelliArt Director: Izz Bachtiar
Copywriter: Jerome TohGeneral Manager: Jordann WebsterAccount Director: Elizabeth Kim, YenFen Teo


	


PRODUCTION AGENCY: 
HOGARTH SINGAPOREProducer: Caroline FrancesPost-Producer: Abdul RahimPRODUCTION COMPANY: 
116 PICTURESDirector: Fernando LivschitzDOP: Román M. De BujoEP: Gordon Westman


	

POST PRODUCTIONVFX &#38;amp; Design: THREEDEERSYorgos Giossos
Ilias Nteros


</description>
		
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	<item>
		<title>Weave Through Life</title>
				
		<link>https://izzbachtiar.cargo.site/Weave-Through-Life</link>

		<pubDate>Tue, 03 Jan 2023 04:38:43 +0000</pubDate>

		<dc:creator>Izz Bachtiar - Portfolio</dc:creator>

		<guid isPermaLink="true">https://izzbachtiar.cargo.site/Weave-Through-Life</guid>

		<description>

Weave Through Life
Art Direction / Regional Campaign
May 2022

	To showcase the flexibility of the new Toyota Vios, three protagonists were used to mirror the actions of the car. The same way that the Vios navigates effortlessly through a bustling city, our three heroes weave and manouevre through their lives, inspired by the features of the car.&#38;nbsp;
	







Three films featuring our three protagonists:


	  
	
	

IG Stories:


	


	
&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/495a889b6bf757573c6222acbbe816496bec9c6d682c23f3d92068be0825fe54/Toyota_DG7_Convert_IGS_Pre-collision-Warning_2.gif" data-mid="163359830" border="0"  src="https://freight.cargo.site/w/360/i/495a889b6bf757573c6222acbbe816496bec9c6d682c23f3d92068be0825fe54/Toyota_DG7_Convert_IGS_Pre-collision-Warning_2.gif" /&#62;
&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/83d744da1ceac7a7525e8a95c1aa283391a5e57588eb1395aa1532696122a997/Toyota_DG7_Convert_IGS_Pre-collision-Warning_3.gif" data-mid="163360142" border="0"  src="https://freight.cargo.site/w/360/i/83d744da1ceac7a7525e8a95c1aa283391a5e57588eb1395aa1532696122a997/Toyota_DG7_Convert_IGS_Pre-collision-Warning_3.gif" /&#62;
&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/dd82f5f4a7402a87dd7419d2327cebcf40b013a60b8c4f6bedd2f39e1fffebbe/Toyota_DG7_Convert_IGS_Pre-collision-Warning_4.gif" data-mid="163360295" border="0"  src="https://freight.cargo.site/w/360/i/dd82f5f4a7402a87dd7419d2327cebcf40b013a60b8c4f6bedd2f39e1fffebbe/Toyota_DG7_Convert_IGS_Pre-collision-Warning_4.gif" /&#62;

	

Director’s cut, featuring extended choreography and alternate music:




	

Credits
BRAND: 
TOYOTA MOTORS ASIA PACIFICGeneral Manager: Jaja IshibashiManager: Kenix LohSenior Marketing Specialist: Eri KojimaAGENCY: 
OGILVY SINGAPOREChief Creative Officer: Nicolas CourantCreative Director: Paul KempAssociate Creative Director: Ginny LimJunior Art Director: Izz BachtiarExecutive Group Director: Chelsea RadfordGroup Account Director: Sze Jie TioAccount Director: Charmaine LimExecutive Design Director: Eric Yeo


	


PRODUCTION AGENCY: 
HOGARTH SINGAPORERegional Head of Moving Images: Jacinta LooHead of Moving Images: Fabian SommerPRODUCTION COMPANY: 
GREAT GUNSDirector: Bruce St. ClairDOP: Román M. De BujoCEO/EP: Laura GregoryEP: Lucien Tyssendier1st AD: Khun MhongArt Director: Khun Gahn


	

POST PRODUCTIONVFX &#38;amp; Design: Heckler SGProducer Heckler: Xin ZhengColorist Heckler: Caleb de LeonMusic Composer: 2AM MusicSound Design and Mix: 2AM Music




</description>
		
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	<item>
		<title>Charge Though the Limits of Imagination</title>
				
		<link>https://izzbachtiar.cargo.site/Charge-Though-the-Limits-of-Imagination</link>

		<pubDate>Tue, 21 Mar 2023 04:45:00 +0000</pubDate>

		<dc:creator>Izz Bachtiar - Portfolio</dc:creator>

		<guid isPermaLink="true">https://izzbachtiar.cargo.site/Charge-Though-the-Limits-of-Imagination</guid>

		<description>

 
	

Charge Through the Limits of ImaginationArt Direction / Regional CampaignFebruary 2023One of the defining principles of Lexus is Omotenashi, which translates to hospitality that goes above and beyond what people are expecting. With the new Lexus RX, innovation, comfort and the drive are pushed to the next limit, providing an experience beyond your imagination. We showed this by illustrating a beautiful sky in the background representing the out-of-this world feeling while behind the wheel of a RX.
	



KVs for two different RX Models


	
&#60;img width="2480" height="1754" width_o="2480" height_o="1754" data-src="https://freight.cargo.site/t/original/i/b98a1f6645301d5a4d9904798d04f26a7d74554032702c9268152bf126f16002/Lexus_RX-F-Sport_Attract_A3-KV_Horizontal10.jpg" data-mid="172488644" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/b98a1f6645301d5a4d9904798d04f26a7d74554032702c9268152bf126f16002/Lexus_RX-F-Sport_Attract_A3-KV_Horizontal10.jpg" /&#62;&#60;img width="2480" height="1754" width_o="2480" height_o="1754" data-src="https://freight.cargo.site/t/original/i/55ca08fc6160b7741a05ce1b1ed39b40ba1ec45ec51108a41f09c0009bf3b9f6/Lexus_RX-HEV_Attract_A3-KV_Horizontal_Working-File-FA6.jpg" data-mid="172488655" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/55ca08fc6160b7741a05ce1b1ed39b40ba1ec45ec51108a41f09c0009bf3b9f6/Lexus_RX-HEV_Attract_A3-KV_Horizontal_Working-File-FA6.jpg" /&#62;

	
&#60;img width="1754" height="2480" width_o="1754" height_o="2480" data-src="https://freight.cargo.site/t/original/i/2ad2c9b6ae98e8b9f4976f7615cacfde46ab5336a914ebbd284b8d0cb275f9db/Lexus_RX-PHEV_Attract_A3-KV_Vertical_Working-File-FA.jpg" data-mid="172488656" border="0"  src="https://freight.cargo.site/w/1000/i/2ad2c9b6ae98e8b9f4976f7615cacfde46ab5336a914ebbd284b8d0cb275f9db/Lexus_RX-PHEV_Attract_A3-KV_Vertical_Working-File-FA.jpg" /&#62;
&#60;img width="1754" height="2480" width_o="1754" height_o="2480" data-src="https://freight.cargo.site/t/original/i/603034a8de6f9dfec36593e7ab6038877991079c79b8dbca0dd5994ecd053f07/Lexus_RX-F-Sport_Attract_A3-KV_Vertical7.jpg" data-mid="172488646" border="0"  src="https://freight.cargo.site/w/1000/i/603034a8de6f9dfec36593e7ab6038877991079c79b8dbca0dd5994ecd053f07/Lexus_RX-F-Sport_Attract_A3-KV_Vertical7.jpg" /&#62;



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec9b208c08ab241bb7dfa5ee61949a09a11da7e909f80e57df0124bcd22fe1ab/Carousels-01.png" data-mid="172640924" border="0"  src="https://freight.cargo.site/w/1000/i/ec9b208c08ab241bb7dfa5ee61949a09a11da7e909f80e57df0124bcd22fe1ab/Carousels-01.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0eaa0fae26e3222bf9c0bf1e46b0ca3a26b4612a4526cf13635fb912b07310b/Carousels-02.png" data-mid="172640608" border="0"  src="https://freight.cargo.site/w/1000/i/a0eaa0fae26e3222bf9c0bf1e46b0ca3a26b4612a4526cf13635fb912b07310b/Carousels-02.png" /&#62;


Credits
BRAND: Lexus AsiaAGENCY: OGILVY SINGAPORE
THE&#38;amp;PARTNERSHIPChief Creative Officer: Nicolas CourantCreative Director: Cristiano TonarelliAssociate Creative Director (Copy): Pedro PedreiraJunior Art Director: Izz BachtiarJunior Copywriters: Udit Goswami &#38;amp; Jerome TohGroup Account Director: Jordann WebsterAccount Director: Aryani KamaludinExecutive Design Director: Eric Yeo
PRODUCTION AGENCY: HOGARTH SINGAPOREHead of Moving Images: Fabian SommerProducer: Abdul Rahim


Visualiser: Cheng Ching Ong

Image Artist: Marvin Yang
VFX Lead: Jonas Ang</description>
		
	</item>
		
		
	<item>
		<title>Savour A Sip of Zen</title>
				
		<link>https://izzbachtiar.cargo.site/Savour-A-Sip-of-Zen</link>

		<pubDate>Mon, 27 Feb 2023 04:57:26 +0000</pubDate>

		<dc:creator>Izz Bachtiar - Portfolio</dc:creator>

		<guid isPermaLink="true">https://izzbachtiar.cargo.site/Savour-A-Sip-of-Zen</guid>

		<description>


Savour A Sip Of Zen
Art Direction / Campaign
June 2022

	During a period where work from home schedules can mean back to back meetings the whole day without respite, Authentic Tea House encourages drinkers to savour a sip of Zen and enjoy a moment of peace. The Japanese inspired set design and natural mood of the film complements the authentic taste of Ayataka green tea, at the same time accentuating the genuine occasions of serenity.

	





6s Pre-roll




	Key Visuals
The visuals depict authentic moments where someone could enjoy a can of Ayataka Green Tea, whether its working from home, during lunchtime or enjoying a picnic at the beach.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/60653a9ca74fdfbf6a58b7cf59545dbd200fd392c0d31afe9ef1b6d108d2fd00/Untitled-1.png" data-mid="169810687" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/60653a9ca74fdfbf6a58b7cf59545dbd200fd392c0d31afe9ef1b6d108d2fd00/Untitled-1.png" /&#62;

	
&#60;img width="3000" height="1702" width_o="3000" height_o="1702" data-src="https://freight.cargo.site/t/original/i/45094e74e6ae31dd5dbea40e89d71e8270ee6ff94ece10f26cca2a02ca8a2780/20220506_AuthenticTeaHouse_KV1_02.jpg" data-mid="169807913" border="0"  src="https://freight.cargo.site/w/1000/i/45094e74e6ae31dd5dbea40e89d71e8270ee6ff94ece10f26cca2a02ca8a2780/20220506_AuthenticTeaHouse_KV1_02.jpg" /&#62;
&#60;img width="3083" height="1734" width_o="3083" height_o="1734" data-src="https://freight.cargo.site/t/original/i/411a93bbfeb4e6cadd6b2f77cad65ef1a08fd2dd2100d58dc76807236627a6cd/20220601_AYATAKA_KV2_BEACH_01.jpg" data-mid="169807916" border="0"  src="https://freight.cargo.site/w/1000/i/411a93bbfeb4e6cadd6b2f77cad65ef1a08fd2dd2100d58dc76807236627a6cd/20220601_AYATAKA_KV2_BEACH_01.jpg" /&#62;
&#60;img width="3937" height="2234" width_o="3937" height_o="2234" data-src="https://freight.cargo.site/t/original/i/5b5a55465feaf66fed377fa30bce6f29306d4df1ee6e7720c89cba2606ff27d6/20220506_AuthenticTeaHouse_KV2_0184.jpg" data-mid="169807914" border="0"  src="https://freight.cargo.site/w/1000/i/5b5a55465feaf66fed377fa30bce6f29306d4df1ee6e7720c89cba2606ff27d6/20220506_AuthenticTeaHouse_KV2_0184.jpg" /&#62;
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Credits
BRAND: Authentic Tea HouseAGENCY: OGILVY SINGAPOREChief Creative Officer: Nicolas CourantAssociate Creative Director (Art): Sonali Ranjit


Associate Creative Director (Copy): Rachel Chew
Senior Art Director: Maggie MichellaJunior Art Director: Izz BachtiarJunior Copywriter: ToanAccount Director: Coco CarreonPRODUCTION AGENCY: HOGARTH SINGAPOREAlexis Lefort
Henry NguyenPRODUCTION COMPANY:
REEL LOCO PRODUCTIONS
Director: Nicky Loh&#38;nbsp;
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	<item>
		<title>Race Your Next Level</title>
				
		<link>https://izzbachtiar.cargo.site/Race-Your-Next-Level</link>

		<pubDate>Tue, 03 Jan 2023 07:37:23 +0000</pubDate>

		<dc:creator>Izz Bachtiar - Portfolio</dc:creator>

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		<description>
	
    

	
    

	
    


Race Your Next Level
Art Direction
	A series of Instagram Stories that are included as assets for the GR Supra regional campaign. These stories showcase the GR Supra’s ability to exhilarate and turn heads wherever it goes, utilising bright colours and dynamic movements to attract any viewer’s attention on their phones.
	



	

Credits
BRAND: TOYOTA GAZOO RACINGAGENCY:&#38;nbsp;OGILVY SINGAPORE
THE&#38;amp;PARTNERSHIPChief Creative Officer: Nicolas CourantCreative Director: Aritra DuttaAssociate Creative Director: Ginny LimJunior Art Director: Izz Bachtiar
Copywriter: Udit GoswamiGroup Account Director: Jordann WebsterAccount Director: Elizabeth KimExecutive Design Director: Eric Yeo


	

PRODUCTION AGENCY: HOGARTH SINGAPOREHead of Moving Images: Fabian SommerProducer: Abdul Rahim
VFX Lead: Jonas Ang
	
	

</description>
		
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	<item>
		<title>Booker Prize Collection</title>
				
		<link>https://izzbachtiar.cargo.site/Booker-Prize-Collection</link>

		<pubDate>Sat, 25 Apr 2020 06:13:25 +0000</pubDate>

		<dc:creator>Izz Bachtiar - Portfolio</dc:creator>

		<guid isPermaLink="true">https://izzbachtiar.cargo.site/Booker-Prize-Collection</guid>

		<description>&#60;img width="2295" height="2116" width_o="2295" height_o="2116" data-src="https://freight.cargo.site/t/original/i/6a0d5a843e31130aafd4565df2d964782adb49dbd0b106209c4a98ddf447f898/BOOKER-COMBINED_small.jpg" data-mid="70027365" border="0"  src="https://freight.cargo.site/w/1000/i/6a0d5a843e31130aafd4565df2d964782adb49dbd0b106209c4a98ddf447f898/BOOKER-COMBINED_small.jpg" /&#62;
    



The Booker Prize Collection
Cover design

An unraveling of the plot and characters as the story is revealed serves as my main inspiration for the redesigns of these Booker Prize winners. Interpretations differ with different readers and the cover allows them to express the different ways that they view the story.

The Booker Prize celebrates the most outstanding fiction of that year and honours those writers whose works have moved their audience. This cover presents an opportunity for interaction, a way for readers to expand on their relationship with the novel and create a lasting impression even after the story has ended.














	
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1c693372b4c6b5e319134361a5bf11c284224d6dff24afd0a509f3e2245ae38d/SEVEN-KILLINGS-ARTWORK-1.jpg" data-mid="73877788" border="0"  src="https://freight.cargo.site/w/1000/i/1c693372b4c6b5e319134361a5bf11c284224d6dff24afd0a509f3e2245ae38d/SEVEN-KILLINGS-ARTWORK-1.jpg" /&#62;
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4a8a4cdfdedb9cc8bd4fd232d12a63853ed2cd48aeecbcb4e122ad25b07e09fc/SEVEN-KILLINGS-ARTWORK-2.jpg" data-mid="73877794" border="0"  src="https://freight.cargo.site/w/1000/i/4a8a4cdfdedb9cc8bd4fd232d12a63853ed2cd48aeecbcb4e122ad25b07e09fc/SEVEN-KILLINGS-ARTWORK-2.jpg" /&#62;
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/68f50707bc9e4046d5579db3290b6fbe1e846cfccb38c9f2957c22005ad6fe92/SEVEN-KILLINGS-ARTWORK-3.jpg" data-mid="73879005" border="0"  src="https://freight.cargo.site/w/1000/i/68f50707bc9e4046d5579db3290b6fbe1e846cfccb38c9f2957c22005ad6fe92/SEVEN-KILLINGS-ARTWORK-3.jpg" /&#62;

Inspired by Jamaican artists, I wanted to add certain representations of Jamaican culture in this cover, contrasted with the bloody nature of the character Josey Wales from the novel.
	
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/0aee96d2131625e39498059966b4bc785b3ac7f3b97ddf7eed7524bab7bf8320/SELLOUT-ARTWORK-1.jpg" data-mid="73877779" border="0"  src="https://freight.cargo.site/w/1000/i/0aee96d2131625e39498059966b4bc785b3ac7f3b97ddf7eed7524bab7bf8320/SELLOUT-ARTWORK-1.jpg" /&#62;
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1c0b61ce575270b9b95e607b15287266502e3ee4a6c9bc060d2c8829904c69d0/SELLOUT-ARTWORK-2.jpg" data-mid="73877783" border="0"  src="https://freight.cargo.site/w/1000/i/1c0b61ce575270b9b95e607b15287266502e3ee4a6c9bc060d2c8829904c69d0/SELLOUT-ARTWORK-2.jpg" /&#62;
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/5a3dd43874f0f21efa3b801cefcd2d5d402f9734c02ff4707bdc024d20b00239/SELLOUT-ARTWORK-3.jpg" data-mid="73879043" border="0"  src="https://freight.cargo.site/w/1000/i/5a3dd43874f0f21efa3b801cefcd2d5d402f9734c02ff4707bdc024d20b00239/SELLOUT-ARTWORK-3.jpg" /&#62;

Based off the events in the novel, this drawing is made to look like old etchings of segregation symbols serving as a clue to the long history of the racial gap in USA.
	
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/6f584538a364767e0f1823d421c602a1f07565e926183eef6c4a647415682e5d/NARROW-ROAD-ARTWORK-1.jpg" data-mid="73877770" border="0"  src="https://freight.cargo.site/w/1000/i/6f584538a364767e0f1823d421c602a1f07565e926183eef6c4a647415682e5d/NARROW-ROAD-ARTWORK-1.jpg" /&#62;
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/89d9e53440ef42a4c30417a8a2205a6da3e01a5652c9f408b4507c588f6b5c49/NARROW-ROAD-ARTWORK-2.jpg" data-mid="73877773" border="0"  src="https://freight.cargo.site/w/1000/i/89d9e53440ef42a4c30417a8a2205a6da3e01a5652c9f408b4507c588f6b5c49/NARROW-ROAD-ARTWORK-2.jpg" /&#62;
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/9e689fb9d8f55843e4e9770c8452f1c1809c165c7a4c71425300a0fa3e5037f6/NARROW-ROAD-ARTWORK-3.jpg" data-mid="73879042" border="0"  src="https://freight.cargo.site/w/1000/i/9e689fb9d8f55843e4e9770c8452f1c1809c165c7a4c71425300a0fa3e5037f6/NARROW-ROAD-ARTWORK-3.jpg" /&#62;

A combination of ink and chalk was used to create this portrait, a homage to the POWs who risked their lives to capture history through their expressive artworks and drawings.



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1cc61c4b7d3817e809069051a8a89c57e8133c9ba5e80b1247e328d621a8b58/3-TOTE-BAG-small.jpg" data-mid="74098551" border="0"  src="https://freight.cargo.site/w/1000/i/c1cc61c4b7d3817e809069051a8a89c57e8133c9ba5e80b1247e328d621a8b58/3-TOTE-BAG-small.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/565f61fe09822cdc515573aded5f5fc745e277ce9181d0e622e46c967e18a151/BOOKER-NOTEBOOK-MOCK-small.jpg" data-mid="74102652" border="0"  src="https://freight.cargo.site/w/1000/i/565f61fe09822cdc515573aded5f5fc745e277ce9181d0e622e46c967e18a151/BOOKER-NOTEBOOK-MOCK-small.jpg" /&#62;
Merchandise for The Booker Prize Collection: notebooks and tote bags.




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9071a763feb42dadc76d87abf2cb5b22b9412b12bfe213c7c2d07849365d96b4/BOOKER-JACKET_WEBSITE-RESEARCH-1.jpg" data-mid="74095138" border="0"  src="https://freight.cargo.site/w/1000/i/9071a763feb42dadc76d87abf2cb5b22b9412b12bfe213c7c2d07849365d96b4/BOOKER-JACKET_WEBSITE-RESEARCH-1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7404def57be4d04dfbe1dc37e20429dff6c71e234844f38a48ed9fb3afb86643/BOOKER-JACKET_WEBSITE-RESEARCH-2.jpg" data-mid="74095139" border="0"  src="https://freight.cargo.site/w/1000/i/7404def57be4d04dfbe1dc37e20429dff6c71e234844f38a48ed9fb3afb86643/BOOKER-JACKET_WEBSITE-RESEARCH-2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a0606728f36be3bc2fb94230afb983f7afc2ba95a470a284cd77a31f7b9be1b/BOOKER-JACKET_WEBSITE-RESEARCH-3.jpg" data-mid="74095143" border="0"  src="https://freight.cargo.site/w/1000/i/7a0606728f36be3bc2fb94230afb983f7afc2ba95a470a284cd77a31f7b9be1b/BOOKER-JACKET_WEBSITE-RESEARCH-3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b6162b76bee0d9d2f6992259f6dbb616e01823574ca77de8c15347d08314d83/BOOKER-JACKET_WEBSITE-RESEARCH-4.jpg" data-mid="74095150" border="0"  src="https://freight.cargo.site/w/1000/i/9b6162b76bee0d9d2f6992259f6dbb616e01823574ca77de8c15347d08314d83/BOOKER-JACKET_WEBSITE-RESEARCH-4.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c9cf5f0ecb7b3451246726b36e6e508556fcec345e80ceca027e0bba114fed35/BOOKER-JACKET_WEBSITE-RESEARCH-5.jpg" data-mid="74095156" border="0"  src="https://freight.cargo.site/w/1000/i/c9cf5f0ecb7b3451246726b36e6e508556fcec345e80ceca027e0bba114fed35/BOOKER-JACKET_WEBSITE-RESEARCH-5.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b38c7fa555ec333a50eaba4cec012b06e3cff947c358a7a163ed4e4b086aa0ea/BOOKER-JACKET_WEBSITE-RESEARCH-6.jpg" data-mid="74095157" border="0"  src="https://freight.cargo.site/w/1000/i/b38c7fa555ec333a50eaba4cec012b06e3cff947c358a7a163ed4e4b086aa0ea/BOOKER-JACKET_WEBSITE-RESEARCH-6.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b964240d7e10aeba85b5252b348de56bb688acd73426d1be05c8950f135397b7/BOOKER-JACKET_WEBSITE-RESEARCH-7.jpg" data-mid="74095158" border="0"  src="https://freight.cargo.site/w/1000/i/b964240d7e10aeba85b5252b348de56bb688acd73426d1be05c8950f135397b7/BOOKER-JACKET_WEBSITE-RESEARCH-7.jpg" /&#62;


Development for The Booker Prize Collection



 

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