Exhibition Branding
Branding
Branding and marketing for exhibitions from Art Agenda, S.E.A.. Each exhibition was given a unique identity, with the thematic elements of each show playing a big role in their look and feel. Electronic collaterals were made for marketing purposes, namely: posters for Instagram, website banners, press releases etc.. Physical collaterals such as exhibition catalogues and posters for merchandise are also part of the overall branding for each exhibition. It was important to me to have a strong thematic element within each exhibition and have all of them be distinct from each other. Marketing for each show is a big part of increasing attendance and the look of the exhibition is an opportunity to create a lasting impression on visitors, creating word of mouth for the gallery. It was also crucial that the logo, imagery and style complements the artworks shown within.
Branding
Branding and marketing for exhibitions from Art Agenda, S.E.A.. Each exhibition was given a unique identity, with the thematic elements of each show playing a big role in their look and feel. Electronic collaterals were made for marketing purposes, namely: posters for Instagram, website banners, press releases etc.. Physical collaterals such as exhibition catalogues and posters for merchandise are also part of the overall branding for each exhibition. It was important to me to have a strong thematic element within each exhibition and have all of them be distinct from each other. Marketing for each show is a big part of increasing attendance and the look of the exhibition is an opportunity to create a lasting impression on visitors, creating word of mouth for the gallery. It was also crucial that the logo, imagery and style complements the artworks shown within.
Unused titles for an exhibition. Experimented on motion type to play
around with the title Inside out, Outside In.